Type+Image :: A Pixels+Points Blog :: Baltimore Graphic Design & Web Design & Development, Marketing and Search Engine Optimization

Pixels+Points has just launched the new Web site for Privé Salon + Spa at Silo Point. The sleek, minimal design of the Web site echoes the contemporary, industrial design of the salon’s urban interiors and facade at Silo Point. The P+P design team also developed the salon’s logo, tagline and supporting print collateral. Privé was recently featured in Baltimore Magazine’s “Top Salons” issue.

Pixels+Points has just launched the web site for startup mid-atlantic forex investment group, Pinnacle Forex Group. Having previously designed the firm’s new logo and slogan “We’re on Top of It™”, the Pixels+Points team developed a web site that positioned the young firm among its foreign exchange market competitors. A contemporary color palette and subtle typographic treatments of foreign currency symbols as graphic elements, round out PFG’s inaugural web presence. View PFG’s logo and identity work here.

Reactiv is an start-up interactive agency based in New York City. Pixels+Points designed their new logo and brand identity. The “arrow” motif from the logomark is mirrored subtly in the letters “A” and “V” of the typemark, also becoming a branding element throughout the identity package.

Working with Loop 9 Marketing, Pixels+Points designed and developed a branding campaign for E-Gen™, Arclin’s sustainable product suite. Within the timeframe of 4 weeks, we designed a complete collateral package, booth displays and Web site for the upcoming GreenBuild 2009 in Phoenix. Centered around the concept of “the ingredients of green”, Pixels+Points developed a cohesive visual identity that focused on E-gen’s trademarked “leaf” as the conceptual entry point, consistent throughout the rest of the materials. At the “root” of it all, is E-Gen’s product suite.  Below are samples of the Web site, booth display and print collateral.

Above: “Ingredients of Green” logotype

Above: Web site

Above: Booth display

Above: Print collateral (brochure, datasheets, spread)

Athena Square is the latest project from Baltimore-based developer Metroscape Development. Pixels+Points completed the print and online branding for the town homes, located in Baltimore’s Greektown neighborhood. The Pixels+Points design team developed the logo, Web site design and print collateral, shown below.

Above: Original concept for The Athena Square logo with the letter “A” subtly wrapped in the traditional blue & white of Greece’s flag. The wave-like shapes reflect Athena Square’s proximity to Baltimore’s waterfront.

Above: Final logo design selected. Same typeface as above, with a more literal representation of Athena Square’s roman columns.

Pixels+Points recently completed the logo design print collateral for Privé Salon & Spa at Silo Point. The salon menus and business cards were developed as matching sets, with the salon-related collateral in orange and the spa-specific pieces all in blue. While the salon’s full name is Privé Salon & Spa at Silo Point, the words “salon” and “spa” were separated to cohesively brand each of the service offerings to match the salon’s interior color scheme, (which happens to be a 2-story loft with the salon on the main level and spa on the mezzanine.)

2008 Archive: Pixels+Points developed advertising design concepts for Radius Travel, a DC-based corporate travel management company with global reach and local expert knowledge. The Baltimore-based design studio created several ad campaigns geared towards specific audiences, for placement in key magazines and travel publications.  The three distinct campaigns (below) were driven by Radius’ newly-formed tagline ,”We speak the language of corporate travel.”

Side note: Unfortunately, due to the onset of “mad cow” disease in Europe at the time concept 1 (top left) went to print, it was subsequently pulled from distribution and sadly never saw the light of day. 

Atot (which is Mayan for house/home) is a Mexican home furnishings store located in San Diego. Pixels+Points is currently branding the store’s print and online presence, starting with the logo design (inspired by “papel picado”). The colors and typography reflect the warmth and rich textures of traditional Mexican architecture and décor. Pictured below are variations on the logo design along with the Summer 2009 catalog. 

Diamond Tavern is Hilton Hotel’s restaurant located at Oriole Park at Camden Yards. Pixels+Points’ continued design and branding work includes exterior banner signage (below), themed  appropriately for baseball season. Pixels+Points also designed the restaurant’s logo, print collateral and transit advertising, all viewable here.

Pixels+Points recently assisted Prometric’s Baltimore-based marketing department in branding their proprietary item banking software, Intelitest. The resulting efforts included the logo design and digital multimedia presentation. The Pixels+Points studio has now taken the Intelitest brand online with their Web site, Intelitest.us.

Pinnacle Forex Group is a start-up firm specializing in the trading of foreign currencies. Pixels+Points has developed the new logomark, brand identity and Web site design. Along with the recent branding effort, the P+P team developed a tag line for the firm “We’re on Top of It”, referencing the “pinnacle” in PFG’s name, as well as relating to their clients’ investments and the strength of the firm’s ability to manage and safeguard their investments. 

Formerly Sabine Roy Associates, SR/A is an Interior Architecture and Design firm based in Washington DC. Baltimore-based, Pixels+Points redesigned both their logo and Web site. The new identity and web presence is both contemporary and sophisticated. Print collateral was also developed as an extension of the new brand.

Commonwealth Architects is a Richmond-based Architecture firm specializing in urban revitalization and historic preservation. Baltimore-based design studio, Pixels+Points, designed and developed their corporate Web site which highlights the firm’s recent projects and extensive portfolio. Along with the rebranding of the firm’s original web presence, Pixels+Points helped solidify the firm’s mission in three key words, which in essence, became Commonwealth’s tagline: Rehabilitation / Revitalization / Innovation.  

Pixels+Points’ recent branding and design work for Westport Waterfront has led to the studio developing the concepts for the project’s new campaign “Live Car-Free”, and the accompanying microsite, LiveatWestport.com. The campaign revolves around Westport Waterfront’s urban revitalization where city dwellers will enjoy the amenities of Baltimore City life, all within walking distance and public transportation. Pixels+Points developed a set up icons accompanied by  a single “action” verb for each, further emphasizing the diverse activities one can enjoy without the use of a car!  To view other Westport branding work, click here.

Pixels+Points recently designed the corporate brand style guide for RADIUS, a global travel management company. The brand guide, in the form of a pocketbook, is easily accessible and portable, with simple-to-follow instructions and suggestions on how to use (and not use) the RADIUS logomark and supporting brand elements.

Working closely with Prometric’s marketing department, Pixels+Points currently developed a multimedia DVD presentation for Intelitest, Prometric’s proprietary item banking software. Having developed both Prometric’s global identity and Intelitest’s logo, the Pixels+Points studio designed a custom branded user interface, information graphics and “virtual tour” within which a narrator guides the user through the features and benefits of Intelitest. P+P is currently developing the Web site presence for Intelitest as well.

The design studio of Pixels+Points is currently developing design proposals for Bin 404 wine bottles and packaging. Below is a sneak peak of a logomark and bottle label.

Pixels+Points is currently designing branding and marketing materials for Faces Med Spa, the sister brand of About Faces Day Spa & Salon in Baltimore. Recent print collateral involves direct mail and print campaigns highlighting the brand re-design, developed by Pixels+Points.

Pixels+Points continues to develop branding and marketing materials for About Faces Day Spa & Salon in Baltimore. Recent print advertising includes print promotions for several spa products.

The new signage for Privé Salon at Silo Point has been installed. The logo, designed by Pixels+Points is illuminated from within, on both sides of the industrial facade. The logo’s warm colors of chocolate brown and burnt orange are a stark contrast to the cold stone, steel and glass of Silo Point’s exterior. Privé is currently under final stages of construction and is located alongside the  Silo Point Sales Center. 

Pixels+Points designed the corporate identity and marketing collateral for Cleo Communications, a Baltimore-based Public Relations firm specializing in the built environment.

In addition to the recent branding work for Westport Waterfront, Pixels+Points is currently designing and developing its new Web site presence. Below is a sneak peak at some of the pages. To view Pixels+Points’ other design work for Westport Waterfront, click here.

The Pixels+Points team recently designed the logo for Helix, a new “oxygen bar”. The logomark subtly juxtaposes the lowercase letter “h” with the oxygen molecule, “O”.

Pixels+Points is currently developing the new brand for Cristobal Resorts in Cabo San Cristobal, Mexico. The new branding effort includes the design of a custom logomark, marketing collateral, merchandising and color selection for resort products and services. The logomark was ultimately derived from a subtle abstraction of two beachfront elements: an ocean wave and inner conch shell. The distinct color palette was formulated from the radiant color spectrum seen from a beach at sunset.

Pixels+Points is currently developing the rebranding of Craig L. Snyder’s Dentistry practice. The studio designed a new logo, which was developed from Craig’s name, (and middle initial). Coined ” the dentist with a smile”, Craig L. Snyder wanted to rebrand himself and the practice, creating a more solid visual presence in Baltimore City and County. The new look reflects a slight sense of “humor”, both in the logotype and accompanying merchandise and collateral. Pictured below are business cards, with fun “smile quotes” on the back side of each staff member’s card, further reflecting the humorous tone. Ultimately, the effect of the new branding should be a positive one, with each patient either arriving or leaving with a smile. 

Pixels+Points designed the complete brand identity for Architexture, a NYC-based skin care line developed specifically by Dermatologists dedicated to rejuvenating the “architecture” of the skin. Below are samples of the logotype, advertising and packaging.

The NFL team Detroit Lions just unveiled their new logo. Last year’s lowly 0-16 team holds the number one overall pick in the upcoming NFL Draft which is an opportune time to attempt to erase the memory of an embarrassing season. 

The new logo is a slight redesign of the original silhouette but now reveals an eye, teeth, paws and is more fierce, with a more aggressive posture. The typeface “Lions” has also been redesigned in a customized italic lettering with a similar brush stroke motif in the lion’s mane. 

Did a bad logo = a bad team? Good design has the power to not just improve a company’s image, but also change perception and inspire. Perhaps the team’s new visual image will translate into wins for the team. Overall, it’s a subtle yet effective and much needed redesign.

Developed by Element 9 Design, Color Scheme v. 1.3.0.1 is a custom action developed for integration into Adobe® Photoshop. The action automatically creates a dynamic custom color palette based on a user’s single color swatch. Pixels+Points designed the new logomark and brand identity for this new product which will soon be available for download. 

Pixels+Points has been developing the rebranding of a neighborhood coffee shop, affectionately named, Roland Perk®, located in Baltimore’s Roland Park neighborhood. Besides developing the shop’s new name, Pixels+Points designed the logomark and accompanying signage and brandmarks. Below are a few sneak peeks.

Pixels+Points recently designed the new logo and brand identity for Privé, a spa & salon located at Silo Point. “Privé”, (which translates to private in French), is scheduled to open its doors this summer 2009. Along with the logo and art direction, Pixels+Points developed service menus and a stationery suite. An accompanying Web site is currently in development.

Baseball season is now underway in Baltimore! Not only are the Orioles off to a nice start but so is the Diamond Tavern, the restaurant just across the street from Oriole Park at Camden Yards. Pictured below is the newly designed “baseball” logotype along with the waitstaff’s uniform designed to celebrate the tavern’s inaugural season. Designed by the Baltimore-based design studio, Pixels+Points, the jersey and baseball cap feature elements from the tavern’s official logo as well as a custom scripted logotype.

Pixels+Points recently designed a series of “Film Noir” posters for Classic Films®. Along with the posters, the studio designed a logomark, slogans and merchandise, to be used in DVD packaging and promotions.

The Pixels+Points team spent the day at The Baltimore Orioles Opening Day game vs. The NY Yankees. On a “design-related” note this year, is the added word ”Baltimore” to the team’s road jerseys, replacing the nickname of the club that has been displayed on the away uniforms since 1973. Typeset in the same script as the famed “Orioles” logotype, the new jerseys are a wonderful addition to Orioles’ brand.

Below: As the rain cleared, fans began to “pour” in, or “trickle” in, depending on your pun of choice. Our client, Hilton (far left), now fills the Baltimore skyline over left-field.

Below left: The logomark we designed for Diamond Tavern, frosted on glass. Right: Interior of the Diamond Tavern with happy-go-lucky Orioles and Yankees fans, all getting along….(at this point it was still very early in the day.)

Below: The Lightrail stop at Woodberry and Meadow Mill.

Pixels+Points recently collaborated with the Baltimore PR agency, Imre, to design a logo for the American Institute of Architects (AIA). Pixels+Points designed the new logomark utilizing the original letters from the AIA mark itself, subtly positioned in the word “America.” The result was a powerful and engaging logotype. To view the logo in use and in animated form, check out AIA’s The Shape of America. 

While on a recent business trip to Nashville, coined “the Music City” (and sporting a pretty well-designed logo of its own), I stopped by the renowned poster print shop, Hatch Show Print. Located in downtown Nashville, Hatch Show Print is the oldest American working poster print shop. All of their posters are letterpress and amazing to view in person. Pictures below (unfortunately, quality may vary given they were taken with my iphone.)

With a retail storefront in the front of the shop and a working staff in the back, (all actively working during my visit), Hatch produces restrikes of classic designs but also continues to create new posters for current artist such as Bruce Springsteen and the Rolling Stones. Definitely a must-see for any graphic designer travelling through the Music City. (P.S. Jim Sherraden of Hatch will be visiting Baltimore April 17th. College of Notre Dame, 6:30 reception, 7:00 presentation. Details) 

Pictured above right are recent posters designed for CNN’s Presidential coverage. Unfortunately, they were NOT for sale.

The official logo for the city of Nashville, ( typeset in what I think is a customized treatment of the typeface “Bullet”) designed by Blake Allen Design. The logo definitely captures the city’s vibe. It’s especially strong when used “knocked-out” of black.

Pixels+Points designed the new identity, name and logomark for Trixter, an online video tutorial resource for dog lovers and owners interested in teaching their (old) dogs new tricks.

Pixels+Points developed the logomark for Cookie. Similar to what a “foodie” is for food-lovers, “Cookie” is culinary blog focused on the art of cooking and a cook’s tools of the trade. An online retail component will eventually be developed, showcasing must-have tools and toys for every chef.

Pixels+Points recently designed the new logomark for Higher Ground Yoga, a yoga and wellness studio focused on health and body relaxation.

Pixels+Points’ continued work for Hilton Hotel’s Diamond Tavern restaurant at Camden Yards led the studio to be commissioned to create transit advertising designs for MTA buses and light rail stations throughout the city. Along with a clean and contemporary design for the ads, Pixels+Points also developed the slogans throughout the campaign.

Pixels+Points recently developed a print-based branding campaign for Innovation Technology, a summer engineering program for high school students at Johns Hopkins University’s Whiting School of Engineering. The studio designed a brochure and poster, centered around the student and the theme of “innovation.” Contemporary colors and updated imagery completed the campaign, launched in early 2009.

Picture above (clockwise): Trifold brochure cover / Poster / Trifold Brochure, interior spread (flat)

Pixels+Points designed a new logotype and brand identity for Intelitest, a testing & assessment product of Prometric. As a product of Prometric, the Intelitest logo needed to be co-branded with its parent company, thus the use of the green dots (also elements in the Prometric  logomark.)

Pixels+Points has just launched the new Web site for Madden Electric, voted “best electrician” by Baltimore Magazine’s 2008 Best of Baltimore campaign. The new site focuses on the company’s key service offerings and reflects an updated contemporary look and color palette.

Above: The revitalized homepage focusing on ME’s customers. (residential/renovations/commercial)
Below: Rotating banner images showcasing one of (3) customer profiles. (detail)

Pixels+Points recently completed the redesign of DSST and GetCollegeCredit.com, one of Prometric’s suite of educational products. The rebranding effort involved designing the new look of the logomark, print and screen-based marketing collateral and corporate Web site.

Above: The new DSST logotype. Below: Alternate lock-up with Web site address

Pictured below: the new GetCollegeCredit.com Web site built in strict HTML and CSS.

Pictured below: Supporting print marketing collateral (data sheets, posters, and brochure)

Pixels+Points recently launched the new logo and corporate Web site for Disability Associates, Attorneys at Law, a MD-based law firm specializing in the injured and disabled. 

Pixel+Points recently designed the new logo and identity for Loop 9 Marketing, a DC-based marketing and strategy start-up. A customized type treatment “rounds” out the logomark with a subtle typographic mirroring of the letter “P” and number nine.

JumpStart provides creative consulting and design services to emerging businesses and start-ups. Pixels+Points developed their new brand identity and logomark.

Los Concorde is a newly formed rock band comprised of musicians from previously successful bands. Below are several design concepts for the band’s logo, CD sleeves and a micro-site announcing the release of the band’s debut album.

Above: Various logo concepts
Below: CD sleeve art for single “Oso Polar” (Polar Bear) 

Below: Retro monogram/logomark based on the now defunct PAN-AM Airlines

Below: CD sleeves for  ”Love is a Bitch”, “Hit Man” and “Rompecabezas” (Puzzle)

Below: Homepage design concept for micro-site announcing the launch of the band’s new album

Pixels+Points’ design of a web banner campaign for Mexican electro-synth band Moenia’s “Solar” tour. 

Pixels+Points recently designed fresh new HTML email templates for About Faces Day Spa & Salon and Faces Med Spa. The updated templates incorporate a contemporary new color palette and image selection,  in-line with their current brand and visual identity. Pixel+Points also developed the names for each campaign, subtly playing off of the spas’ names.

Above: The design of the corporate email template for About Faces Day Spa & Salon
Below: HTML email marketing campaigns for Faces Med Spa 

Pictured above: Gift Certificate

Above: Business Card & Window Signage   Below: Stationery Package & Dinner Menu

Pictured below: Web Site 

Pixels+Points recently branded the newly reopened Pazza Luna Restaurant in Locust Point. The studio created their new logo, complete identity package, lunch and dinner menus, ongoing ad campaigns and Web site. 

In 2008, Pixels+Points was hired by Data Networks to rebrand both their corporate identity and Web portal. Additionally, the studio produced marketing collateral and tradeshow graphics in line with the new brand.

Pixels+Points designed the new identity for Florida Voters Coalition (FVC), a non-profit organization comprised of Florida voters and state and national organizations working together toward election reform. The logo is comprised of three elements, the sable palm leaf, Lady Liberty’s crown, and the florida sun.

Logomark for West Coast TransPacific Shipping Company, Pacific, Co. designed by Pixels+Points.

Pixels+Points recently developed the brand identity for Diamond Tavern, Hilton Hotel’s new restaurant at Camden Yards in Baltimore. The new logomark’s main visual element revolves around the “diamond”, which is  a metaphor for both the jewel as well as the baseball diamond.

Pixels+Points was selected to develop the new global brand for Prometric (formerly Thomson Prometric), the international leader in testing and assessment. The new “starburst” element signifies the company’s new direction in the field of global testing and assessment services.

Cloud 9 was a new logo Pixels+Points recently developed for Silo Point. A subtle use of the number nine and the letter “O” create a contemporary and smooth logomark in line with the online branding of Silopoint.com.

Silopoint.com wins 8 awards at The 2009 Nationals * in Las Vegas, including Silver for “Best Web Site”, designed by Pixels+Points. Last year, Silo Point won ”Best Web Site” award at The Homebuilders of Maryland’s MAX Awards.

* The Nationals is the country’s largest and most prestigious competition recognizing superior new-home sales & marketing. 

03.07 – 03.22   Project M with John Bielenberg, a summer program taking place in Maine that works to inspire young designers, writers, photographers and filmmakers.  Blog to post soon.
03.23 – 3.25   Pixels+Points in Nashville, TN

Diamond Tavern is the  Hilton Hotel’s new restaurant located at Camden Yards in downtown Baltimore. Pixels+Points recently continued the branding effort for Diamond Tavern with accompanying interior and exterior signage.

Diamond Tavern is the Hilton Hotel’s new restaurant located at Camden Yards in downtown Baltimore. Pixels+Points designed the new logomark and identity suite for this new venture. Additional branding items included dinner menus, business cards, signage and print and transit ads, along with the logo for the Hilton’s hotel lobby, aptly titled the lobby bar.

Pixels+Points was selected to develop the new global brand for Prometric (formerly Thomson Prometric), the international leader in testing and assessment. In addition to a new logo and identity system, Pixels+Points developed a brand style guide and collateral suite for their educational product, DSST. The new “starburst” element signifies the company’s new direction in the field of global testing and assessment services.

Westport Waterfront launches its new logo, designed by Pixels+Points. Pixels+Points developed the new logo and identity package for Westport Waterfront, a mixed-use development that will include residences, office space, retail and entertainment venues. Considered the “biggest project in Baltimore”, some are calling it a “second downtown” due to the proposed architecture being conceived for the waterfront property. 

We have just printed our new 2009 stationery package. The new 2-color stationery system is printed on Cougar Opaque and features a blind emboss of the Pixels+Points logo on the business card.