Type+Image :: A Pixels+Points Blog :: Baltimore Graphic Design & Web Design & Development, Marketing and Search Engine Optimization

Marketing Soldiers is a new marketing and creative strategy firm specializing in interactive marketing, SEO and social media initiatives for a national clientele. Pixels+Points has designed the company’s new logo which subtly blends the graphic motif of a soldier’s profile with Marketing Soldiers’ initials, “M” and “S”, respectively. The Baltimore-based design studio is also developing the firm’s web site and identity suite.

Pixels+Points is currently developing the brand identity for The Residences at Annapolis Gardens, a revitalized group of townhomes in Annapolis, Maryland. Below is the new logo which visually depicts a set of the attached homes within the community. A customized typographic treatment completes the mark, giving the property a fresh new feel to what was once a crime-ridden desolate group of dilapidated properties. Pixels+Points is also developing the property’s stationery, marketing collateral, site signage and web site.

Based in Bern, High Ground is a Swiss-based distributor of “extreme” mountain climbing equipment, sporting gear and apparel for amateur & professional climbers. Pixels+Points, a Baltimore-based design studio, has recently developed phase 1 of their new brand and identity. The new logo design, billboard and marketing collateral are pictured below. Pixels+Points also developed the company’s “Get High” inaugural advertising campaign geared at generating buzz and interest in the newly established European-based company.

Baltimore design studio, Pixels+Points has recently developed the logo design and brand name for Kiddie Hawk®, a North Carolina-based clothing boutique for children. A play on the “Kitty Hawk” beach destination, Kiddie Hawk’s debut line will feature upscale seasonal wear for young children to early teens. Below is the new logomark.

Pixels+Points has just launched the new Web site for Privé Salon + Spa at Silo Point. The sleek, minimal design of the Web site echoes the contemporary, industrial design of the salon’s urban interiors and facade at Silo Point. The P+P design team also developed the salon’s logo, tagline and supporting print collateral. Privé was recently featured in Baltimore Magazine’s “Top Salons” issue.

Pixels+Points has just launched the web site for startup mid-atlantic forex investment group, Pinnacle Forex Group. Having previously designed the firm’s new logo and slogan “We’re on Top of It™”, the Pixels+Points team developed a web site that positioned the young firm among its foreign exchange market competitors. A contemporary color palette and subtle typographic treatments of foreign currency symbols as graphic elements, round out PFG’s inaugural web presence. View PFG’s logo and identity work here.

Reactiv is an start-up interactive agency based in New York City. Pixels+Points designed their new logo and brand identity. The “arrow” motif from the logomark is mirrored subtly in the letters “A” and “V” of the typemark, also becoming a branding element throughout the identity package.

Working with Loop 9 Marketing, Pixels+Points designed and developed a branding campaign for E-Gen™, Arclin’s sustainable product suite. Within the timeframe of 4 weeks, we designed a complete collateral package, booth displays and Web site for the upcoming GreenBuild 2009 in Phoenix. Centered around the concept of “the ingredients of green”, Pixels+Points developed a cohesive visual identity that focused on E-gen’s trademarked “leaf” as the conceptual entry point, consistent throughout the rest of the materials. At the “root” of it all, is E-Gen’s product suite.  Below are samples of the Web site, booth display and print collateral.

Above: “Ingredients of Green” logotype based on concept developed by Loop9 Marketing.

Above: Web site

Above: Print collateral (brochure, datasheets, spread)

Athena Square is the latest project from Baltimore-based developer Metroscape Development. Pixels+Points completed the print and online branding for the town homes, located in Baltimore’s Greektown neighborhood. The Pixels+Points design team developed the logo, Web site design and print collateral, shown below.

Above: Original concept for The Athena Square logo with the letter “A” subtly wrapped in the traditional blue & white of Greece’s flag. The wave-like shapes reflect Athena Square’s proximity to Baltimore’s waterfront.

Above: Final logo design selected. Same typeface as above, with a more literal representation of Athena Square’s roman columns.

Pixels+Points recently completed the logo design print collateral for Privé Salon & Spa at Silo Point. The salon menus and business cards were developed as matching sets, with the salon-related collateral in orange and the spa-specific pieces all in blue. While the salon’s full name is Privé Salon & Spa at Silo Point, the words “salon” and “spa” were separated to cohesively brand each of the service offerings to match the salon’s interior color scheme, (which happens to be a 2-story loft with the salon on the main level and spa on the mezzanine.)

2008 Archive: Pixels+Points developed advertising design concepts for Radius Travel, a DC-based corporate travel management company with global reach and local expert knowledge. The Baltimore-based design studio created several ad campaigns geared towards specific audiences, for placement in key magazines and travel publications.  The three distinct campaigns (below) were driven by Radius’ newly-formed tagline ,”We speak the language of corporate travel.”

Side note: Unfortunately, due to the onset of “mad cow” disease in Europe at the time concept 1 (top left) went to print, it was subsequently pulled from distribution and sadly never saw the light of day.

Atot (which is Mayan for house/home) is a Mexican home furnishings store located in San Diego. Pixels+Points is currently branding the store’s print and online presence, starting with the logo design (inspired by “papel picado”). The colors and typography reflect the warmth and rich textures of traditional Mexican architecture and décor. Pictured below are variations on the logo design along with the Summer 2009 catalog.

Diamond Tavern is Hilton Hotel’s restaurant located at Oriole Park at Camden Yards. Pixels+Points’ continued design and branding work includes exterior banner signage (below), themed  appropriately for baseball season. Pixels+Points also designed the restaurant’s logo, print collateral and transit advertising, all viewable here.

Pixels+Points recently developed a print-based branding campaign for Innovation Technology, a summer engineering program for high school students at Johns Hopkins University’s Whiting School of Engineering. The studio designed a brochure and poster, centered around the student and the theme of “innovation.” Contemporary colors and updated imagery completed the campaign, launched in early 2009.

Picture above (clockwise): Trifold brochure cover / Poster / Trifold Brochure, interior spread (flat)

Pixels+Points recently completed the redesign of DSST and GetCollegeCredit.com, one of Prometric’s suite of educational products. The rebranding effort involved designing the new look of the logomark, print and screen-based marketing collateral and corporate Web site.

Above: The new DSST logotype. Below: Alternate lock-up with Web site address

Pictured below: the new GetCollegeCredit.com Web site built in strict HTML and CSS.

Pictured below: Supporting print marketing collateral (data sheets, posters, and brochure)