Type+Image :: A Pixels+Points Blog :: Baltimore Graphic Design & Web Design & Development, Marketing and Search Engine Optimization

Pixels+Points was recently selected by Prometric to produce an interactive multimedia showcase, presented in Seattle. The 10-minute interactive module encapsulated key points of Prometric’s proposal and visually co-branded Prometric and Microsoft as continued partners in testing & assessment solutions. As a result, the global testing & assessment leader, was (once again) awarded Microsoft’s sole source long-term contract, ensuring Prometric as the partner of choice for test delivery around the world. In 2008, Pixels+Points designed Prometric’s new logo and identity suite.

Annapolis Gardens is a group of newly renovated, affordable townhomes located in Annapolis, Maryland. Originally perceived as a drug-infested, crime-ridden area, Annapolis Gardens has once again been revitalized with the re-development of the existing residences. Pixels+Points designed the community’s new logo and marketing collateral, along with the small, yet informative web site (shown below). The encompassing message for the marketing collateral and advertising effort revolved around the simple message “Welcome home.”, which served dual purposes: Attracting potential new tenants to the community and welcoming back previous residents that had been relocated during the construction process.

Marketing Soldiers is a new marketing and creative strategy firm specializing in interactive marketing, SEO and social media initiatives for a national clientele. Pixels+Points has designed the company’s new logo which subtly blends the graphic motif of a soldier’s profile with Marketing Soldiers’ initials, “M” and “S”, respectively. The Baltimore-based design studio is also developing the firm’s web site and identity suite.

Pixels+Points is currently developing the brand identity for The Residences at Annapolis Gardens, a revitalized group of townhomes in Annapolis, Maryland. Below is the new logo which visually depicts a set of the attached homes within the community. A customized typographic treatment completes the mark, giving the property a fresh new feel to what was once a crime-ridden desolate group of dilapidated properties. Pixels+Points is also developing the property’s stationery, marketing collateral, site signage and web site.

Based in Bern, High Ground is a Swiss-based distributor of “extreme” mountain climbing equipment, sporting gear and apparel for amateur & professional climbers. Pixels+Points, a Baltimore-based design studio, has recently developed phase 1 of their new brand and identity. The new logo design, billboard and marketing collateral are pictured below. Pixels+Points also developed the company’s “Get High” inaugural advertising campaign geared at generating buzz and interest in the newly established European-based company.

Baltimore design studio, Pixels+Points has recently developed the logo design and brand name for Kiddie Hawk®, a North Carolina-based clothing boutique for children. A play on the “Kitty Hawk” beach destination, Kiddie Hawk’s debut line will feature upscale seasonal wear for young children to early teens. Below is the new logomark.

Pixels+Points has just launched the new Web site for Privé Salon + Spa at Silo Point. The sleek, minimal design of the Web site echoes the contemporary, industrial design of the salon’s urban interiors and facade at Silo Point. The P+P design team also developed the salon’s logo, tagline and supporting print collateral. Privé was recently featured in Baltimore Magazine’s “Top Salons” issue.

Pixels+Points has just launched the web site for startup mid-atlantic forex investment group, Pinnacle Forex Group. Having previously designed the firm’s new logo and slogan “We’re on Top of It™”, the Pixels+Points team developed a web site that positioned the young firm among its foreign exchange market competitors. A contemporary color palette and subtle typographic treatments of foreign currency symbols as graphic elements, round out PFG’s inaugural web presence. View PFG’s logo and identity work here.

Reactiv is an start-up interactive agency based in New York City. Pixels+Points designed their new logo and brand identity. The “arrow” motif from the logomark is mirrored subtly in the letters “A” and “V” of the typemark, also becoming a branding element throughout the identity package.

Working with Loop 9 Marketing, Pixels+Points designed and developed a branding campaign for E-Gen™, Arclin’s sustainable product suite. Within the timeframe of 4 weeks, we designed a complete collateral package, booth displays and Web site for the upcoming GreenBuild 2009 in Phoenix. Centered around the concept of “the ingredients of green”, Pixels+Points developed a cohesive visual identity that focused on E-gen’s trademarked “leaf” as the conceptual entry point, consistent throughout the rest of the materials. At the “root” of it all, is E-Gen’s product suite.  Below are samples of the Web site, booth display and print collateral.

Above: “Ingredients of Green” logotype based on concept developed by Loop9 Marketing.

Above: Web site

Above: Print collateral (brochure, datasheets, spread)

Athena Square is the latest project from Baltimore-based developer Metroscape Development. Pixels+Points completed the print and online branding for the town homes, located in Baltimore’s Greektown neighborhood. The Pixels+Points design team developed the logo, Web site design and print collateral, shown below.

Above: Original concept for The Athena Square logo with the letter “A” subtly wrapped in the traditional blue & white of Greece’s flag. The wave-like shapes reflect Athena Square’s proximity to Baltimore’s waterfront.

Above: Final logo design selected. Same typeface as above, with a more literal representation of Athena Square’s roman columns.

Pixels+Points recently completed the logo design print collateral for Privé Salon & Spa at Silo Point. The salon menus and business cards were developed as matching sets, with the salon-related collateral in orange and the spa-specific pieces all in blue. While the salon’s full name is Privé Salon & Spa at Silo Point, the words “salon” and “spa” were separated to cohesively brand each of the service offerings to match the salon’s interior color scheme, (which happens to be a 2-story loft with the salon on the main level and spa on the mezzanine.)

2008 Archive: Pixels+Points developed advertising design concepts for Radius Travel, a DC-based corporate travel management company with global reach and local expert knowledge. The Baltimore-based design studio created several ad campaigns geared towards specific audiences, for placement in key magazines and travel publications.  The three distinct campaigns (below) were driven by Radius’ newly-formed tagline ,”We speak the language of corporate travel.”

Side note: Unfortunately, due to the onset of “mad cow” disease in Europe at the time concept 1 (top left) went to print, it was subsequently pulled from distribution and sadly never saw the light of day.

Atot (which is Mayan for house/home) is a Mexican home furnishings store located in San Diego. Pixels+Points is currently branding the store’s print and online presence, starting with the logo design (inspired by “papel picado”). The colors and typography reflect the warmth and rich textures of traditional Mexican architecture and décor. Pictured below are variations on the logo design along with the Summer 2009 catalog.

Diamond Tavern is Hilton Hotel’s restaurant located at Oriole Park at Camden Yards. Pixels+Points’ continued design and branding work includes exterior banner signage (below), themed  appropriately for baseball season. Pixels+Points also designed the restaurant’s logo, print collateral and transit advertising, all viewable here.

Pixels+Points recently assisted Prometric’s Baltimore-based marketing department in branding their proprietary item banking software, Intelitest. The resulting efforts included the logo design and digital multimedia presentation. The Pixels+Points studio has now taken the Intelitest brand online with their Web site, Intelitest.us.

Pinnacle Forex Group is a start-up firm specializing in the trading of foreign currencies. Pixels+Points has developed the new logomark, brand identity and Web site design. Along with the recent branding effort, the P+P team developed a tag line for the firm “We’re on Top of It”, referencing the “pinnacle” in PFG’s name, as well as relating to their clients’ investments and the strength of the firm’s ability to manage and safeguard their investments. 

Formerly Sabine Roy Associates, SR/A is an Interior Architecture and Design firm based in Washington DC. Baltimore-based, Pixels+Points redesigned both their logo and Web site. The new identity and web presence is both contemporary and sophisticated. Print collateral was also developed as an extension of the new brand.

Commonwealth Architects is a Richmond-based Architecture firm specializing in urban revitalization and historic preservation. Baltimore-based design studio, Pixels+Points, designed and developed their corporate Web site which highlights the firm’s recent projects and extensive portfolio. Along with the rebranding of the firm’s original web presence, Pixels+Points helped solidify the firm’s mission in three key words, which in essence, became Commonwealth’s tagline: Rehabilitation / Revitalization / Innovation.  

Pixels+Points’ recent branding and design work for Westport Waterfront has led to the studio developing the concepts for the project’s new campaign “Live Car-Free”, and the accompanying microsite, LiveatWestport.com. The campaign revolves around Westport Waterfront’s urban revitalization where city dwellers will enjoy the amenities of Baltimore City life, all within walking distance and public transportation. Pixels+Points developed a set up icons accompanied by  a single “action” verb for each, further emphasizing the diverse activities one can enjoy without the use of a car!  To view other Westport branding work, click here.

Pixels+Points recently designed the corporate brand style guide for RADIUS, a global travel management company. The brand guide, in the form of a pocketbook, is easily accessible and portable, with simple-to-follow instructions and suggestions on how to use (and not use) the RADIUS logomark and supporting brand elements.

Working closely with Prometric’s marketing department, Pixels+Points currently developed a multimedia DVD presentation for Intelitest, Prometric’s proprietary item banking software. Having developed both Prometric’s global identity and Intelitest’s logo, the Pixels+Points studio designed a custom branded user interface, information graphics and “virtual tour” within which a narrator guides the user through the features and benefits of Intelitest. P+P is currently developing the Web site presence for Intelitest as well.

The design studio of Pixels+Points is currently developing design proposals for Bin 404 wine bottles and packaging. Below is a sneak peak of a logomark and bottle label.

Pixels+Points is currently designing branding and marketing materials for Faces Med Spa, the sister brand of About Faces Day Spa & Salon in Baltimore. Recent print collateral involves direct mail and print campaigns highlighting the brand re-design, developed by Pixels+Points.

Pixels+Points continues to develop branding and marketing materials for About Faces Day Spa & Salon in Baltimore. Recent print advertising includes print promotions for several spa products.

The new signage for Privé Salon at Silo Point has been installed. The logo, designed by Pixels+Points is illuminated from within, on both sides of the industrial facade. The logo’s warm colors of chocolate brown and burnt orange are a stark contrast to the cold stone, steel and glass of Silo Point’s exterior. Privé is currently under final stages of construction and is located alongside the  Silo Point Sales Center. 

Pixels+Points designed the corporate identity and marketing collateral for Cleo Communications, a Baltimore-based Public Relations firm specializing in the built environment.

In addition to the recent branding work for Westport Waterfront, Pixels+Points is currently designing and developing its new Web site presence. Below is a sneak peak at some of the pages. To view Pixels+Points’ other design work for Westport Waterfront, click here.

The Pixels+Points team recently designed the logo for Helix, a new “oxygen bar”. The logomark subtly juxtaposes the lowercase letter “h” with the oxygen molecule, “O”.

Pixels+Points is currently developing the new brand for Cristobal Resorts in Cabo San Cristobal, Mexico. The new branding effort includes the design of a custom logomark, marketing collateral, merchandising and color selection for resort products and services. The logomark was ultimately derived from a subtle abstraction of two beachfront elements: an ocean wave and inner conch shell. The distinct color palette was formulated from the radiant color spectrum seen from a beach at sunset.

Pixels+Points is currently developing the rebranding of Craig L. Snyder’s Dentistry practice. The studio designed a new logo, which was developed from Craig’s name, (and middle initial). Coined ” the dentist with a smile”, Craig L. Snyder wanted to rebrand himself and the practice, creating a more solid visual presence in Baltimore City and County. The new look reflects a slight sense of “humor”, both in the logotype and accompanying merchandise and collateral. Pictured below are business cards, with fun “smile quotes” on the back side of each staff member’s card, further reflecting the humorous tone. Ultimately, the effect of the new branding should be a positive one, with each patient either arriving or leaving with a smile. 

Pixels+Points designed the complete brand identity for Architexture, a NYC-based skin care line developed specifically by Dermatologists dedicated to rejuvenating the “architecture” of the skin. Below are samples of the logotype, advertising and packaging.

Pixels+Points has been developing the rebranding of a neighborhood coffee shop, affectionately named, Roland Perk®, located in Baltimore’s Roland Park neighborhood. Besides developing the shop’s new name, Pixels+Points designed the logomark and accompanying signage and brandmarks. Below are a few sneak peeks.

Pixels+Points recently designed the new logo and brand identity for Privé, a spa & salon located at Silo Point. “Privé”, (which translates to private in French), is scheduled to open its doors this summer 2009. Along with the logo and art direction, Pixels+Points developed service menus and a stationery suite. An accompanying Web site is currently in development.

Pixels+Points recently designed a series of “Film Noir” posters for Classic Films®. Along with the posters, the studio designed a logomark, slogans and merchandise, to be used in DVD packaging and promotions.

Pixels+Points recently collaborated with the Baltimore PR agency, Imre, to design a logo for the American Institute of Architects (AIA). Pixels+Points designed the new logomark utilizing the original letters from the AIA mark itself, subtly positioned in the word “America.” The result was a powerful and engaging logotype. To view the logo in use and in animated form, check out AIA’s The Shape of America. 

Pixels+Points developed the logomark for Cookie. Similar to what a “foodie” is for food-lovers, “Cookie” is culinary blog focused on the art of cooking and a cook’s tools of the trade. An online retail component will eventually be developed, showcasing must-have tools and toys for every chef.

Pixels+Points recently designed the new logomark for Higher Ground Yoga, a yoga and wellness studio focused on health and body relaxation.

Pixels+Points’ continued work for Hilton Hotel’s Diamond Tavern restaurant at Camden Yards led the studio to be commissioned to create transit advertising designs for MTA buses and light rail stations throughout the city. Along with a clean and contemporary design for the ads, Pixels+Points also developed the slogans throughout the campaign.

Pixels+Points recently developed a print-based branding campaign for Innovation Technology, a summer engineering program for high school students at Johns Hopkins University’s Whiting School of Engineering. The studio designed a brochure and poster, centered around the student and the theme of “innovation.” Contemporary colors and updated imagery completed the campaign, launched in early 2009.

Picture above (clockwise): Trifold brochure cover / Poster / Trifold Brochure, interior spread (flat)

Pixels+Points recently completed the redesign of DSST and GetCollegeCredit.com, one of Prometric’s suite of educational products. The rebranding effort involved designing the new look of the logomark, print and screen-based marketing collateral and corporate Web site.

Above: The new DSST logotype. Below: Alternate lock-up with Web site address

Pictured below: the new GetCollegeCredit.com Web site built in strict HTML and CSS.

Pictured below: Supporting print marketing collateral (data sheets, posters, and brochure)

Los Concorde is a newly formed rock band comprised of musicians from previously successful bands. Below are several design concepts for the band’s logo, CD sleeves and a micro-site announcing the release of the band’s debut album.

Above: Various logo concepts
Below: CD sleeve art for single “Oso Polar” (Polar Bear) 

Below: Retro monogram/logomark based on the now defunct PAN-AM Airlines

Below: CD sleeves for  ”Love is a Bitch”, “Hit Man” and “Rompecabezas” (Puzzle)

Below: Homepage design concept for micro-site announcing the launch of the band’s new album

Pixels+Points’ design of a web banner campaign for Mexican electro-synth band Moenia’s “Solar” tour. 

Pixels+Points recently designed fresh new HTML email templates for About Faces Day Spa & Salon and Faces Med Spa. The updated templates incorporate a contemporary new color palette and image selection,  in-line with their current brand and visual identity. Pixel+Points also developed the names for each campaign, subtly playing off of the spas’ names.

Above: The design of the corporate email template for About Faces Day Spa & Salon
Below: HTML email marketing campaigns for Faces Med Spa 

Pictured above: Gift Certificate

Above: Business Card & Window Signage   Below: Stationery Package & Dinner Menu

Pictured below: Web Site 

Pixels+Points recently branded the newly reopened Pazza Luna Restaurant in Locust Point. The studio created their new logo, complete identity package, lunch and dinner menus, ongoing ad campaigns and Web site. 

Pixels+Points recently developed the brand identity for Diamond Tavern, Hilton Hotel’s new restaurant at Camden Yards in Baltimore. The new logomark’s main visual element revolves around the “diamond”, which is  a metaphor for both the jewel as well as the baseball diamond.

Pixels+Points was selected to develop the new global brand for Prometric (formerly Thomson Prometric), the international leader in testing and assessment. The new “starburst” element signifies the company’s new direction in the field of global testing and assessment services.

Silopoint.com wins 8 awards at The 2009 Nationals * in Las Vegas, including Silver for “Best Web Site”, designed by Pixels+Points. Last year, Silo Point won ”Best Web Site” award at The Homebuilders of Maryland’s MAX Awards.

* The Nationals is the country’s largest and most prestigious competition recognizing superior new-home sales & marketing. 

Diamond Tavern is the  Hilton Hotel’s new restaurant located at Camden Yards in downtown Baltimore. Pixels+Points recently continued the branding effort for Diamond Tavern with accompanying interior and exterior signage.

Diamond Tavern is the Hilton Hotel’s new restaurant located at Camden Yards in downtown Baltimore. Pixels+Points designed the new logomark and identity suite for this new venture. Additional branding items included dinner menus, business cards, signage and print and transit ads, along with the logo for the Hilton’s hotel lobby, aptly titled the lobby bar.

Pixels+Points was selected to develop the new global brand for Prometric (formerly Thomson Prometric), the international leader in testing and assessment. In addition to a new logo and identity system, Pixels+Points developed a brand style guide and collateral suite for their educational product, DSST. The new “starburst” element signifies the company’s new direction in the field of global testing and assessment services.

Westport Waterfront launches its new logo, designed by Pixels+Points. Pixels+Points developed the new logo and identity package for Westport Waterfront, a mixed-use development that will include residences, office space, retail and entertainment venues. Considered the “biggest project in Baltimore”, some are calling it a “second downtown” due to the proposed architecture being conceived for the waterfront property.