E-Gen Branding Campaign
Tuesday, November 10th, 2009Working with Loop 9 Marketing, Pixels+Points designed and developed a branding campaign for E-Gen™, Arclin’s sustainable product suite. Within the timeframe of 4 weeks, we designed a complete collateral package, booth displays and Web site for the upcoming GreenBuild 2009 in Phoenix. Centered around the concept of “the ingredients of green”, Pixels+Points developed a cohesive visual identity that focused on E-gen’s trademarked “leaf” as the conceptual entry point, consistent throughout the rest of the materials. At the “root” of it all, is E-Gen’s product suite. Below are samples of the Web site, booth display and print collateral.
Above: “Ingredients of Green” logotype based on concept developed by Loop9 Marketing.
Above: Web site
Above: Print collateral (brochure, datasheets, spread)
