Type+Image :: A Pixels+Points Blog :: Baltimore Graphic Design & Web Design & Development, Marketing and Search Engine Optimization

Baltimore-based design studio, Pixels+Points recently completed the design & development of a new sales tool for Aon,  the leading global provider of risk management services, insurance and reinsurance brokerage, and human capital consulting. Developed in Adobe® Flash, the interactive interface works as a standalone module, allowing Aon sales associates to share the company’s capabilities with prospective clients.

Marketing Soldiers is a new marketing and creative strategy firm specializing in interactive marketing, SEO and social media initiatives for a national clientele. Pixels+Points has designed the company’s new logo which subtly blends the graphic motif of a soldier’s profile with Marketing Soldiers’ initials, “M” and “S”, respectively. The Baltimore-based design studio is also developing the firm’s web site and identity suite.

Pixels+Points is currently developing the brand identity for The Residences at Annapolis Gardens, a revitalized group of townhomes in Annapolis, Maryland. Below is the new logo which visually depicts a set of the attached homes within the community. A customized typographic treatment completes the mark, giving the property a fresh new feel to what was once a crime-ridden desolate group of dilapidated properties. Pixels+Points is also developing the property’s stationery, marketing collateral, site signage and web site.

Atot (which is Mayan for house/home) is a Mexican home furnishings store located in San Diego. Pixels+Points is currently branding the store’s print and online presence, starting with the logo design (inspired by “papel picado”). The colors and typography reflect the warmth and rich textures of traditional Mexican architecture and décor. Pictured below are variations on the logo design along with the Summer 2009 catalog.

Pixels+Points’ recent branding and design work for Westport Waterfront has led to the studio developing the concepts for the project’s new campaign “Live Car-Free”, and the accompanying microsite, LiveatWestport.com. The campaign revolves around Westport Waterfront’s urban revitalization where city dwellers will enjoy the amenities of Baltimore City life, all within walking distance and public transportation. Pixels+Points developed a set up icons accompanied by  a single “action” verb for each, further emphasizing the diverse activities one can enjoy without the use of a car!  To view other Westport branding work, click here.

Pixels+Points recently designed the corporate brand style guide for RADIUS, a global travel management company. The brand guide, in the form of a pocketbook, is easily accessible and portable, with simple-to-follow instructions and suggestions on how to use (and not use) the RADIUS logomark and supporting brand elements.