Type+Image :: A Pixels+Points Blog :: Baltimore Graphic Design & Web Design & Development, Marketing and Search Engine Optimization

Annapolis Gardens is a group of newly renovated, affordable townhomes located in Annapolis, Maryland. Originally perceived as a drug-infested, crime-ridden area, Annapolis Gardens has once again been revitalized with the re-development of the existing residences. Pixels+Points designed the community’s new logo and marketing collateral, along with the small, yet informative web site (shown below). The encompassing message for the marketing collateral and advertising effort revolved around the simple message “Welcome home.”, which served dual purposes: Attracting potential new tenants to the community and welcoming back previous residents that had been relocated during the construction process.

Athena Square is the latest project from Baltimore-based developer Metroscape Development. Pixels+Points completed the print and online branding for the town homes, located in Baltimore’s Greektown neighborhood. The Pixels+Points design team developed the logo, Web site design and print collateral, shown below.

Above: Original concept for The Athena Square logo with the letter “A” subtly wrapped in the traditional blue & white of Greece’s flag. The wave-like shapes reflect Athena Square’s proximity to Baltimore’s waterfront.

Above: Final logo design selected. Same typeface as above, with a more literal representation of Athena Square’s roman columns.

Pinnacle Forex Group is a start-up firm specializing in the trading of foreign currencies. Pixels+Points has developed the new logomark, brand identity and Web site design. Along with the recent branding effort, the P+P team developed a tag line for the firm “We’re on Top of It”, referencing the “pinnacle” in PFG’s name, as well as relating to their clients’ investments and the strength of the firm’s ability to manage and safeguard their investments. 

Working closely with Prometric’s marketing department, Pixels+Points currently developed a multimedia DVD presentation for Intelitest, Prometric’s proprietary item banking software. Having developed both Prometric’s global identity and Intelitest’s logo, the Pixels+Points studio designed a custom branded user interface, information graphics and “virtual tour” within which a narrator guides the user through the features and benefits of Intelitest. P+P is currently developing the Web site presence for Intelitest as well.