Type+Image :: A Pixels+Points Blog :: Baltimore Graphic Design & Web Design & Development, Marketing and Search Engine Optimization

Pixels+Points is currently developing the brand identity for The Residences at Annapolis Gardens, a revitalized group of townhomes in Annapolis, Maryland. Below is the new logo which visually depicts a set of the attached homes within the community. A customized typographic treatment completes the mark, giving the property a fresh new feel to what was once a crime-ridden desolate group of dilapidated properties. Pixels+Points is also developing the property’s stationery, marketing collateral, site signage and web site.

Based in Bern, High Ground is a Swiss-based distributor of “extreme” mountain climbing equipment, sporting gear and apparel for amateur & professional climbers. Pixels+Points, a Baltimore-based design studio, has recently developed phase 1 of their new brand and identity. The new logo design, billboard and marketing collateral are pictured below. Pixels+Points also developed the company’s “Get High” inaugural advertising campaign geared at generating buzz and interest in the newly established European-based company.

Working with Loop 9 Marketing, Pixels+Points designed and developed a branding campaign for E-Gen™, Arclin’s sustainable product suite. Within the timeframe of 4 weeks, we designed a complete collateral package, booth displays and Web site for the upcoming GreenBuild 2009 in Phoenix. Centered around the concept of “the ingredients of green”, Pixels+Points developed a cohesive visual identity that focused on E-gen’s trademarked “leaf” as the conceptual entry point, consistent throughout the rest of the materials. At the “root” of it all, is E-Gen’s product suite.  Below are samples of the Web site, booth display and print collateral.

Above: “Ingredients of Green” logotype based on concept developed by Loop9 Marketing.

Above: Web site

Above: Print collateral (brochure, datasheets, spread)

Formerly Sabine Roy Associates, SR/A is an Interior Architecture and Design firm based in Washington DC. Baltimore-based, Pixels+Points redesigned both their logo and Web site. The new identity and web presence is both contemporary and sophisticated. Print collateral was also developed as an extension of the new brand.

Commonwealth Architects is a Richmond-based Architecture firm specializing in urban revitalization and historic preservation. Baltimore-based design studio, Pixels+Points, designed and developed their corporate Web site which highlights the firm’s recent projects and extensive portfolio. Along with the rebranding of the firm’s original web presence, Pixels+Points helped solidify the firm’s mission in three key words, which in essence, became Commonwealth’s tagline: Rehabilitation / Revitalization / Innovation.  

Pixels+Points’ recent branding and design work for Westport Waterfront has led to the studio developing the concepts for the project’s new campaign “Live Car-Free”, and the accompanying microsite, LiveatWestport.com. The campaign revolves around Westport Waterfront’s urban revitalization where city dwellers will enjoy the amenities of Baltimore City life, all within walking distance and public transportation. Pixels+Points developed a set up icons accompanied by  a single “action” verb for each, further emphasizing the diverse activities one can enjoy without the use of a car!  To view other Westport branding work, click here.

Pixels+Points recently designed the corporate brand style guide for RADIUS, a global travel management company. The brand guide, in the form of a pocketbook, is easily accessible and portable, with simple-to-follow instructions and suggestions on how to use (and not use) the RADIUS logomark and supporting brand elements.

Working closely with Prometric’s marketing department, Pixels+Points currently developed a multimedia DVD presentation for Intelitest, Prometric’s proprietary item banking software. Having developed both Prometric’s global identity and Intelitest’s logo, the Pixels+Points studio designed a custom branded user interface, information graphics and “virtual tour” within which a narrator guides the user through the features and benefits of Intelitest. P+P is currently developing the Web site presence for Intelitest as well.

Pixels+Points continues to develop branding and marketing materials for About Faces Day Spa & Salon in Baltimore. Recent print advertising includes print promotions for several spa products.

Pixels+Points designed the corporate identity and marketing collateral for Cleo Communications, a Baltimore-based Public Relations firm specializing in the built environment.

Pixels+Points is currently developing the new brand for Cristobal Resorts in Cabo San Cristobal, Mexico. The new branding effort includes the design of a custom logomark, marketing collateral, merchandising and color selection for resort products and services. The logomark was ultimately derived from a subtle abstraction of two beachfront elements: an ocean wave and inner conch shell. The distinct color palette was formulated from the radiant color spectrum seen from a beach at sunset.

Pixels+Points designed the complete brand identity for Architexture, a NYC-based skin care line developed specifically by Dermatologists dedicated to rejuvenating the “architecture” of the skin. Below are samples of the logotype, advertising and packaging.

Pixels+Points recently designed the new logo and brand identity for Privé, a spa & salon located at Silo Point. “Privé”, (which translates to private in French), is scheduled to open its doors this summer 2009. Along with the logo and art direction, Pixels+Points developed service menus and a stationery suite. An accompanying Web site is currently in development.

Pixels+Points recently developed a print-based branding campaign for Innovation Technology, a summer engineering program for high school students at Johns Hopkins University’s Whiting School of Engineering. The studio designed a brochure and poster, centered around the student and the theme of “innovation.” Contemporary colors and updated imagery completed the campaign, launched in early 2009.

Picture above (clockwise): Trifold brochure cover / Poster / Trifold Brochure, interior spread (flat)

Pixels+Points recently designed fresh new HTML email templates for About Faces Day Spa & Salon and Faces Med Spa. The updated templates incorporate a contemporary new color palette and image selection,  in-line with their current brand and visual identity. Pixel+Points also developed the names for each campaign, subtly playing off of the spas’ names.

Above: The design of the corporate email template for About Faces Day Spa & Salon
Below: HTML email marketing campaigns for Faces Med Spa 

Pixels+Points recently developed the brand identity for Diamond Tavern, Hilton Hotel’s new restaurant at Camden Yards in Baltimore. The new logomark’s main visual element revolves around the “diamond”, which is  a metaphor for both the jewel as well as the baseball diamond.