Type+Image :: A Pixels+Points Blog :: Baltimore Graphic Design & Web Design & Development, Marketing and Search Engine Optimization

Based in Bern, High Ground is a Swiss-based distributor of “extreme” mountain climbing equipment, sporting gear and apparel for amateur & professional climbers. Pixels+Points, a Baltimore-based design studio, has recently developed phase 1 of their new brand and identity. The new logo design, billboard and marketing collateral are pictured below. Pixels+Points also developed the company’s “Get High” inaugural advertising campaign geared at generating buzz and interest in the newly established European-based company.

Working with Loop 9 Marketing, Pixels+Points designed and developed a branding campaign for E-Gen™, Arclin’s sustainable product suite. Within the timeframe of 4 weeks, we designed a complete collateral package, booth displays and Web site for the upcoming GreenBuild 2009 in Phoenix. Centered around the concept of “the ingredients of green”, Pixels+Points developed a cohesive visual identity that focused on E-gen’s trademarked “leaf” as the conceptual entry point, consistent throughout the rest of the materials. At the “root” of it all, is E-Gen’s product suite.  Below are samples of the Web site, booth display and print collateral.

Above: “Ingredients of Green” logotype based on concept developed by Loop9 Marketing.

Above: Web site

Above: Print collateral (brochure, datasheets, spread)

Pixels+Points designed the corporate identity and marketing collateral for Cleo Communications, a Baltimore-based Public Relations firm specializing in the built environment.

The Pixels+Points team recently designed the logo for Helix, a new “oxygen bar”. The logomark subtly juxtaposes the lowercase letter “h” with the oxygen molecule, “O”.

Pixels+Points is currently developing the new brand for Cristobal Resorts in Cabo San Cristobal, Mexico. The new branding effort includes the design of a custom logomark, marketing collateral, merchandising and color selection for resort products and services. The logomark was ultimately derived from a subtle abstraction of two beachfront elements: an ocean wave and inner conch shell. The distinct color palette was formulated from the radiant color spectrum seen from a beach at sunset.

Pixels+Points designed the complete brand identity for Architexture, a NYC-based skin care line developed specifically by Dermatologists dedicated to rejuvenating the “architecture” of the skin. Below are samples of the logotype, advertising and packaging.

Pixels+Points has been developing the rebranding of a neighborhood coffee shop, affectionately named, Roland Perk®, located in Baltimore’s Roland Park neighborhood. Besides developing the shop’s new name, Pixels+Points designed the logomark and accompanying signage and brandmarks. Below are a few sneak peeks.

Pixels+Points recently designed the new logo and brand identity for Privé, a spa & salon located at Silo Point. “Privé”, (which translates to private in French), is scheduled to open its doors this summer 2009. Along with the logo and art direction, Pixels+Points developed service menus and a stationery suite. An accompanying Web site is currently in development.

Pixels+Points recently designed the new logomark for Higher Ground Yoga, a yoga and wellness studio focused on health and body relaxation.

Pixels+Points recently developed a print-based branding campaign for Innovation Technology, a summer engineering program for high school students at Johns Hopkins University’s Whiting School of Engineering. The studio designed a brochure and poster, centered around the student and the theme of “innovation.” Contemporary colors and updated imagery completed the campaign, launched in early 2009.

Picture above (clockwise): Trifold brochure cover / Poster / Trifold Brochure, interior spread (flat)

Los Concorde is a newly formed rock band comprised of musicians from previously successful bands. Below are several design concepts for the band’s logo, CD sleeves and a micro-site announcing the release of the band’s debut album.

Above: Various logo concepts
Below: CD sleeve art for single “Oso Polar” (Polar Bear) 

Below: Retro monogram/logomark based on the now defunct PAN-AM Airlines

Below: CD sleeves for  ”Love is a Bitch”, “Hit Man” and “Rompecabezas” (Puzzle)

Below: Homepage design concept for micro-site announcing the launch of the band’s new album

Pixels+Points recently designed fresh new HTML email templates for About Faces Day Spa & Salon and Faces Med Spa. The updated templates incorporate a contemporary new color palette and image selection,  in-line with their current brand and visual identity. Pixel+Points also developed the names for each campaign, subtly playing off of the spas’ names.

Above: The design of the corporate email template for About Faces Day Spa & Salon
Below: HTML email marketing campaigns for Faces Med Spa 

Pictured above: Gift Certificate

Above: Business Card & Window Signage   Below: Stationery Package & Dinner Menu

Pictured below: Web Site 

Pixels+Points recently branded the newly reopened Pazza Luna Restaurant in Locust Point. The studio created their new logo, complete identity package, lunch and dinner menus, ongoing ad campaigns and Web site. 

In 2008, Pixels+Points was hired by Data Networks to rebrand both their corporate identity and Web portal. Additionally, the studio produced marketing collateral and tradeshow graphics in line with the new brand.

Pixels+Points designed the new identity for Florida Voters Coalition (FVC), a non-profit organization comprised of Florida voters and state and national organizations working together toward election reform. The logo is comprised of three elements, the sable palm leaf, Lady Liberty’s crown, and the florida sun.

Diamond Tavern is the Hilton Hotel’s new restaurant located at Camden Yards in downtown Baltimore. Pixels+Points designed the new logomark and identity suite for this new venture. Additional branding items included dinner menus, business cards, signage and print and transit ads, along with the logo for the Hilton’s hotel lobby, aptly titled the lobby bar.

We have just printed our new 2009 stationery package. The new 2-color stationery system is printed on Cougar Opaque and features a blind emboss of the Pixels+Points logo on the business card.