Type+Image :: A Pixels+Points Blog :: Baltimore Graphic Design & Web Design & Development, Marketing and Search Engine Optimization

Pixels+Points was recently selected by Prometric to produce an interactive multimedia showcase, presented in Seattle. The 10-minute interactive module encapsulated key points of Prometric’s proposal and visually co-branded Prometric and Microsoft as continued partners in testing & assessment solutions. As a result, the global testing & assessment leader, was (once again) awarded Microsoft’s sole source long-term contract, ensuring Prometric as the partner of choice for test delivery around the world. In 2008, Pixels+Points designed Prometric’s new logo and identity suite.

Baltimore-based design studio, Pixels+Points recently completed the design & development of a new sales tool for Aon,  the leading global provider of risk management services, insurance and reinsurance brokerage, and human capital consulting. Developed in Adobe® Flash, the interactive interface works as a standalone module, allowing Aon sales associates to share the company’s capabilities with prospective clients.

Pixels+Points is currently developing the brand identity for The Residences at Annapolis Gardens, a revitalized group of townhomes in Annapolis, Maryland. Below is the new logo which visually depicts a set of the attached homes within the community. A customized typographic treatment completes the mark, giving the property a fresh new feel to what was once a crime-ridden desolate group of dilapidated properties. Pixels+Points is also developing the property’s stationery, marketing collateral, site signage and web site.

Based in Bern, High Ground is a Swiss-based distributor of “extreme” mountain climbing equipment, sporting gear and apparel for amateur & professional climbers. Pixels+Points, a Baltimore-based design studio, has recently developed phase 1 of their new brand and identity. The new logo design, billboard and marketing collateral are pictured below. Pixels+Points also developed the company’s “Get High” inaugural advertising campaign geared at generating buzz and interest in the newly established European-based company.

Baltimore design studio, Pixels+Points has recently developed the logo design and brand name for Kiddie Hawk®, a North Carolina-based clothing boutique for children. A play on the “Kitty Hawk” beach destination, Kiddie Hawk’s debut line will feature upscale seasonal wear for young children to early teens. Below is the new logomark.

Pixels+Points has just launched the web site for startup mid-atlantic forex investment group, Pinnacle Forex Group. Having previously designed the firm’s new logo and slogan “We’re on Top of It™”, the Pixels+Points team developed a web site that positioned the young firm among its foreign exchange market competitors. A contemporary color palette and subtle typographic treatments of foreign currency symbols as graphic elements, round out PFG’s inaugural web presence. View PFG’s logo and identity work here.

Working with Loop 9 Marketing, Pixels+Points designed and developed a branding campaign for E-Gen™, Arclin’s sustainable product suite. Within the timeframe of 4 weeks, we designed a complete collateral package, booth displays and Web site for the upcoming GreenBuild 2009 in Phoenix. Centered around the concept of “the ingredients of green”, Pixels+Points developed a cohesive visual identity that focused on E-gen’s trademarked “leaf” as the conceptual entry point, consistent throughout the rest of the materials. At the “root” of it all, is E-Gen’s product suite.  Below are samples of the Web site, booth display and print collateral.

Above: “Ingredients of Green” logotype based on concept developed by Loop9 Marketing.

Above: Web site

Above: Print collateral (brochure, datasheets, spread)

Athena Square is the latest project from Baltimore-based developer Metroscape Development. Pixels+Points completed the print and online branding for the town homes, located in Baltimore’s Greektown neighborhood. The Pixels+Points design team developed the logo, Web site design and print collateral, shown below.

Above: Original concept for The Athena Square logo with the letter “A” subtly wrapped in the traditional blue & white of Greece’s flag. The wave-like shapes reflect Athena Square’s proximity to Baltimore’s waterfront.

Above: Final logo design selected. Same typeface as above, with a more literal representation of Athena Square’s roman columns.

Pixels+Points recently completed the logo design print collateral for Privé Salon & Spa at Silo Point. The salon menus and business cards were developed as matching sets, with the salon-related collateral in orange and the spa-specific pieces all in blue. While the salon’s full name is Privé Salon & Spa at Silo Point, the words “salon” and “spa” were separated to cohesively brand each of the service offerings to match the salon’s interior color scheme, (which happens to be a 2-story loft with the salon on the main level and spa on the mezzanine.)

2008 Archive: Pixels+Points developed advertising design concepts for Radius Travel, a DC-based corporate travel management company with global reach and local expert knowledge. The Baltimore-based design studio created several ad campaigns geared towards specific audiences, for placement in key magazines and travel publications.  The three distinct campaigns (below) were driven by Radius’ newly-formed tagline ,”We speak the language of corporate travel.”

Side note: Unfortunately, due to the onset of “mad cow” disease in Europe at the time concept 1 (top left) went to print, it was subsequently pulled from distribution and sadly never saw the light of day.

Atot (which is Mayan for house/home) is a Mexican home furnishings store located in San Diego. Pixels+Points is currently branding the store’s print and online presence, starting with the logo design (inspired by “papel picado”). The colors and typography reflect the warmth and rich textures of traditional Mexican architecture and décor. Pictured below are variations on the logo design along with the Summer 2009 catalog.

Diamond Tavern is Hilton Hotel’s restaurant located at Oriole Park at Camden Yards. Pixels+Points’ continued design and branding work includes exterior banner signage (below), themed  appropriately for baseball season. Pixels+Points also designed the restaurant’s logo, print collateral and transit advertising, all viewable here.

Pixels+Points recently assisted Prometric’s Baltimore-based marketing department in branding their proprietary item banking software, Intelitest. The resulting efforts included the logo design and digital multimedia presentation. The Pixels+Points studio has now taken the Intelitest brand online with their Web site, Intelitest.us.

Pinnacle Forex Group is a start-up firm specializing in the trading of foreign currencies. Pixels+Points has developed the new logomark, brand identity and Web site design. Along with the recent branding effort, the P+P team developed a tag line for the firm “We’re on Top of It”, referencing the “pinnacle” in PFG’s name, as well as relating to their clients’ investments and the strength of the firm’s ability to manage and safeguard their investments. 

Formerly Sabine Roy Associates, SR/A is an Interior Architecture and Design firm based in Washington DC. Baltimore-based, Pixels+Points redesigned both their logo and Web site. The new identity and web presence is both contemporary and sophisticated. Print collateral was also developed as an extension of the new brand.

Commonwealth Architects is a Richmond-based Architecture firm specializing in urban revitalization and historic preservation. Baltimore-based design studio, Pixels+Points, designed and developed their corporate Web site which highlights the firm’s recent projects and extensive portfolio. Along with the rebranding of the firm’s original web presence, Pixels+Points helped solidify the firm’s mission in three key words, which in essence, became Commonwealth’s tagline: Rehabilitation / Revitalization / Innovation.  

Pixels+Points’ recent branding and design work for Westport Waterfront has led to the studio developing the concepts for the project’s new campaign “Live Car-Free”, and the accompanying microsite, LiveatWestport.com. The campaign revolves around Westport Waterfront’s urban revitalization where city dwellers will enjoy the amenities of Baltimore City life, all within walking distance and public transportation. Pixels+Points developed a set up icons accompanied by  a single “action” verb for each, further emphasizing the diverse activities one can enjoy without the use of a car!  To view other Westport branding work, click here.

Pixels+Points recently designed the corporate brand style guide for RADIUS, a global travel management company. The brand guide, in the form of a pocketbook, is easily accessible and portable, with simple-to-follow instructions and suggestions on how to use (and not use) the RADIUS logomark and supporting brand elements.

The design studio of Pixels+Points is currently developing design proposals for Bin 404 wine bottles and packaging. Below is a sneak peak of a logomark and bottle label.

Pixels+Points is currently designing branding and marketing materials for Faces Med Spa, the sister brand of About Faces Day Spa & Salon in Baltimore. Recent print collateral involves direct mail and print campaigns highlighting the brand re-design, developed by Pixels+Points.

Pixels+Points continues to develop branding and marketing materials for About Faces Day Spa & Salon in Baltimore. Recent print advertising includes print promotions for several spa products.

The new signage for Privé Salon at Silo Point has been installed. The logo, designed by Pixels+Points is illuminated from within, on both sides of the industrial facade. The logo’s warm colors of chocolate brown and burnt orange are a stark contrast to the cold stone, steel and glass of Silo Point’s exterior. Privé is currently under final stages of construction and is located alongside the  Silo Point Sales Center. 

Pixels+Points designed the corporate identity and marketing collateral for Cleo Communications, a Baltimore-based Public Relations firm specializing in the built environment.

In addition to the recent branding work for Westport Waterfront, Pixels+Points is currently designing and developing its new Web site presence. Below is a sneak peak at some of the pages. To view Pixels+Points’ other design work for Westport Waterfront, click here.

The Pixels+Points team recently designed the logo for Helix, a new “oxygen bar”. The logomark subtly juxtaposes the lowercase letter “h” with the oxygen molecule, “O”.

Pixels+Points is currently developing the new brand for Cristobal Resorts in Cabo San Cristobal, Mexico. The new branding effort includes the design of a custom logomark, marketing collateral, merchandising and color selection for resort products and services. The logomark was ultimately derived from a subtle abstraction of two beachfront elements: an ocean wave and inner conch shell. The distinct color palette was formulated from the radiant color spectrum seen from a beach at sunset.

Pixels+Points is currently developing the rebranding of Craig L. Snyder’s Dentistry practice. The studio designed a new logo, which was developed from Craig’s name, (and middle initial). Coined ” the dentist with a smile”, Craig L. Snyder wanted to rebrand himself and the practice, creating a more solid visual presence in Baltimore City and County. The new look reflects a slight sense of “humor”, both in the logotype and accompanying merchandise and collateral. Pictured below are business cards, with fun “smile quotes” on the back side of each staff member’s card, further reflecting the humorous tone. Ultimately, the effect of the new branding should be a positive one, with each patient either arriving or leaving with a smile. 

Pixels+Points designed the complete brand identity for Architexture, a NYC-based skin care line developed specifically by Dermatologists dedicated to rejuvenating the “architecture” of the skin. Below are samples of the logotype, advertising and packaging.

Pixels+Points has been developing the rebranding of a neighborhood coffee shop, affectionately named, Roland Perk®, located in Baltimore’s Roland Park neighborhood. Besides developing the shop’s new name, Pixels+Points designed the logomark and accompanying signage and brandmarks. Below are a few sneak peeks.

Pixels+Points recently designed the new logo and brand identity for Privé, a spa & salon located at Silo Point. “Privé”, (which translates to private in French), is scheduled to open its doors this summer 2009. Along with the logo and art direction, Pixels+Points developed service menus and a stationery suite. An accompanying Web site is currently in development.

Pixels+Points recently designed a series of “Film Noir” posters for Classic Films®. Along with the posters, the studio designed a logomark, slogans and merchandise, to be used in DVD packaging and promotions.

Pixels+Points recently collaborated with the Baltimore PR agency, Imre, to design a logo for the American Institute of Architects (AIA). Pixels+Points designed the new logomark utilizing the original letters from the AIA mark itself, subtly positioned in the word “America.” The result was a powerful and engaging logotype. To view the logo in use and in animated form, check out AIA’s The Shape of America. 

Pixels+Points recently developed a print-based branding campaign for Innovation Technology, a summer engineering program for high school students at Johns Hopkins University’s Whiting School of Engineering. The studio designed a brochure and poster, centered around the student and the theme of “innovation.” Contemporary colors and updated imagery completed the campaign, launched in early 2009.

Picture above (clockwise): Trifold brochure cover / Poster / Trifold Brochure, interior spread (flat)

Pixels+Points has just launched the new Web site for Madden Electric, voted “best electrician” by Baltimore Magazine’s 2008 Best of Baltimore campaign. The new site focuses on the company’s key service offerings and reflects an updated contemporary look and color palette.

Above: The revitalized homepage focusing on ME’s customers. (residential/renovations/commercial)
Below: Rotating banner images showcasing one of (3) customer profiles. (detail)

Pixels+Points recently launched the new logo and corporate Web site for Disability Associates, Attorneys at Law, a MD-based law firm specializing in the injured and disabled. 

JumpStart provides creative consulting and design services to emerging businesses and start-ups. Pixels+Points developed their new brand identity and logomark.

Pixels+Points’ design of a web banner campaign for Mexican electro-synth band Moenia’s “Solar” tour.